Challenge & Context Section
In 2021, the RV industry was experiencing unprecedented growth due to pandemic-driven travel preferences, but quality RV parks in prime locations remained scarce. Many existing facilities were outdated, poorly managed, and failed to capitalize on the luxury camping trend.
The challenge was to identify undervalued properties in high-demand markets across Arizona, Texas, and Nevada, then transform them into premium destinations that could command higher rates while maintaining year-round occupancy.
Market Opportunity
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RV ownership increased 40% during 2020-2021
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Premium RV parks were 95%+ occupied year-round
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Southwest markets showed strongest demand growth
Key Challenges
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Limited inventory of quality properties for sale
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Aging infrastructure requiring significant capital
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Need for professional management systems
Strategy & Implementation Section
A systematic approach to identifying, acquiring, and transforming underperforming RV parks into premium destinations.
Phase 1
Target Criteria
- 50-150 sites in high-growth markets
- Within 30 miles of major attractions
- Existing infrastructure with upgrade potential
- Below-market pricing due to poor management
Acquisition Process
- Off-market deal sourcing through brokers
- Comprehensive due diligence process
- Creative financing structures
- 90-day close timeline average
Phase 2
Utilities Upgrade
50-amp electrical service, fiber internet, and modern water/sewer systems
Amenities Addition
Pool, fitness center, dog park, and community pavilion
Site Improvements
Concrete pads, landscaping, and premium site configurations
Phase 3
Implemented professional property management systems, dynamic pricing strategies, and customer service excellence programs to maximize occupancy and revenue.
Revenue Optimization
- Dynamic pricing based on demand
- Premium site rate increases
- Additional revenue streams
Operational Excellence
- Professional management team
- 24/7 customer service
- Preventive maintenance programs
Results & Impact Section
Exceptional financial performance and operational improvements across the entire portfolio.
Financial Performance
Portfolio Value Increase
$5.7M
Average Annual Return
15.2%
Revenue Growth
180%
Occupancy Rate
96%
Operational Improvements
Customer Satisfaction
4.8/5.0
Repeat Customers
75%
Average Daily Rate
+$25
Operating Margin
68%
Key Takeaways Section
Strategic Insights
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Market timing and location selection are critical for RV park success
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Infrastructure improvements drive both occupancy and premium pricing
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Professional management systems significantly impact operational efficiency
Lessons Learned
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Customer experience improvements justify premium pricing strategies
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Phased improvement approach minimizes disruption and maximizes ROI
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Strong local partnerships accelerate project timelines and reduce costs